The client desired an event that felt very comfortable for attendees, while maintaining a strong brand value, and forward-thinking approach to the consumer businesses they’ve built. 
The main event branding represented a sunrise or sunset which allows for a double representation of themes central to the Maveron brand and conference. On one hand, a sunset represents a feeling of pause, nostalgia, rest, and reflection. A looking back and remembering of the events of the past. On the other hand, the sunrise represents the Maveron brand founding principles of new conventions, exploration, and pushing into the newness of the future.

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