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Message
Story
Experience
Concept
Journey map
Budget
Roles and responsibilities
Talent
Technicians
Equipment
Schedules
Logistics
Introduce the message
Marketing kickoff
Activations
Media roll-out
Run-of-show
Master timeline
Asset review
Final approvals
Technical Rehearsal
Full Rehearsal
Execution
Marketing follow-up
Activations
Media wrap-up
Solidify the message