Goals

This regional nonprofit set out to reimagine its flagship fundraising gala with a bold move to a new venue: the Hyatt Regency Seattle. The goal was to elevate every element of the event through creative concept, guest experience, and fundraising impact, while celebrating the organization’s story through a cinematic lens. Inspired by the classic 1954 film White Christmas, the evening would take guests on a nostalgic and emotionally resonant journey, reinterpreted through the nonprofit’s own milestones across Washington State.

Challenges

Transitioning a beloved, long-running gala to a brand-new venue presented both logistical and creative challenges. The event needed to accommodate the organization’s largest guest count to date, with more than 700 attendees, while delivering a deeply immersive narrative experience. Designing the guest journey across multiple spaces such as the entrance, courtyard, Silent Auction, Mainstage, and the After Party required thoughtful flow, visual cohesion, and precise timing. It was also essential to conceal key surprise-and-delight elements such as the after-party reveal and snowfall effect, while ensuring technical performance at scale.

Solutions

We approached the event as a full-scale production, building a unique visual identity and storyline that layered real-world mission moments with theatrical vignettes. From the grand entrance’s vintage suitcases and themed carpet walk to the sponsor cityscape and custom Mt. Rainier window piece, each space reinforced the narrative arc. We designed and managed the full AVL package, created custom scenic environments, produced a dynamic stage show with live talent, and led all showcalling and stage management. The evening culminated with a dramatic reveal of the after-party “Carousel Club” through snowy drapery and lighting effects. The event brought in $900K in donations and welcomed the nonprofit’s largest guest count to date, making a major success in its ongoing evolution.