Nestled in the heart of downtown, the W Seattle offers a unique blend of luxury and creativity. Ciara Baker, the Director of Event Planning, provided insights into the hotel's ethos during our tour. She emphasized the brand's unconventional approach, epitomized by the motto "Whatever. Whenever." Rather than conforming to traditional luxury standards, the W prides itself on sparking imagination while maintaining a distinct identity.

The W experience is a journey through quirky details and unexpected delights. One thing that stands out is the hotel's dedication to being tied to the local culture. The decor draws inspiration from Seattle's rich musical history and Indigenous American influences, reflecting the essence of our vibrant city’s roots. The hotel even boasts a recording studio, live DJs, other live performances, and partnerships with local artists to create a vibrant cultural hub.

Ciara showed us around the second floor of the hotel, where the event spaces are. From a pre-function space accommodating around 175 people to a large ballroom that can be divided into four sections, the hotel caters to events of various sizes. The ability to host conferences, weddings, and receptions for up to 400 people demonstrates the adaptability of the spaces.

Recently, the hotel hosted the International 12, a large video game competition, with gamers coming in from all around the world to compete. Ciara detailed the logistical challenges of accommodating the gaming community and the hotel's adaptability in transforming spaces. This event showcased the hotel's versatility and technical capabilities. 

The hotel boasts expansive suites with unique vantage points overlooking Fourth Avenue to a presidential suite that accommodates up to 30 guests. And each space has its own unique character. 

The hotel's artist in residence, Morgan Zion, created fictitious characters and then brought them to life in a select set of rooms, offering guests a unique glimpse into Seattle's neighborhoods. Through QR codes, guests can delve deeper into the stories behind these characters, adding a layer of intrigue to their stay.

The W Seattle stands as a testament to luxury, creativity, and community. Its unconventional approach, combined with a deep respect for local culture, sets the stage for it being an excellent spot for your next conference or team event. Through hosting iconic events or fostering creativity through collaborations, the hotel offers a unique experience—one that captivates, inspires, and leaves a lasting impression on its guests.

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Mallory
Senior Experience Designer