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Annual Sales Conference for Leading Cyber Security Company


To create and execute an impactful sales kickoff event in Dallas Texas


Client: Global IT Security Firm

Event: Annual Sales Conference

Location: Dallas Texas

Goal: Our client was looking to host its 2023  annual sales conference in Dallas Texas! which aimed to bring together the organization's sales employees executive  leadership to discuss the company's performance, vision, and goals for the future.

Challenges: Our client wanted to create a memorable and engaging event that would not only achieve their goals but also align with their brand values and culture. They also wanted to ensure that the conference was upbeat, lively & conveyed their messaging well. 

Mission: EXP Events, worked closely with our client to create a custom 4 day event that met all their requirements. They started by selecting a venue that was centrally located and accessible for all attendees. To enhance attendee engagement,EXP Events created an interactive program that included keynote speakers, breakout sessions, and on-site Activations. Our team also produced wayfinding & signage on various levels of the venue for the event to ensure attendees could navigate to areas with ease.  In addition to event design & production, our team created an on0site production studio to capture interviews from attendees, speakers & leadership to be used to create promotional videos post-event.

Results: The annual sales conference was a resounding success, with attendees praising the event for its engaging and interactive program, inclusive and accessible environment, and engaging activities. Our team helped create multi-use inter videos for HR & marketing from our footage & on-site studio.

Check out a few photos below of the event!

Services provided

Creative Event Design

Event Production

Event Management

Graphic Design

Media Production

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