How Transform your Virtual Event into a Virtual Experience

Since the onset of COVID-19, the experience industry began to scramble and companies were faced with a choice: either cancel their gatherings altogether or figure out a way to make them virtual. After all, how could a virtual event provide the same engaging experience as a face-to-face opportunity? Will people still attend?

How Transform your Virtual Event into a Virtual Experience

Since the onset of COVID-19, the experience industry began to scramble and companies were faced with a choice: either cancel their gatherings altogether or figure out a way to make them virtual. After all, how could a virtual event provide the same engaging experience as a face-to-face opportunity? Will people still attend?

Well, that depends. Are you and your organization ready to take that event and turn it into an experience?  It’s all in the strategy. 

Consider the Audience Journey

The guest experience begins the first moment they hear about your event. It’s built on all the interactions leading up to the event, the event itself, and any follow-up or recap that happens afterwards. When you start looking at your event through the lens of creating an experience, every exchange you have with your audience becomes an important piece to the overall puzzle. As we engineer the experience that we want to create for your audience, we consider each touchpoint, taking great care to facilitate meaningful and memorable interactions every step of the way.

Immersive Branding Experience

Your attendees should feel like they are taking a deep dive into your world. Is your brand sleek and edgy, or more traditional? It goes beyond slapping your logo on a livestream and calling it good, but even that is a great starting point! Look to incorporate colors and design elements that mirror your brand. Use a custom-branded platform to host your virtual meeting livestream, so your audience is fully immersed in your brand experience, not through some intermediary like Zoom. We love working with our partners to discover what makes them unique and then taking those attributes and building them into a unique branded experience for their guests. 

Branding doesn’t stop at design though, think of your messaging as well to provide the ultimate immersive experience. The best part? Virtual environments allow you to forgo your budget on physical space and decor rental, leaving you with the financial resources to invest in a powerful virtual experience.

Quality Content

Quality vs. Quantity reigns true in the virtual world of events. While large scale events were often about volume, a virtual event needs to provide quality content, speakers and networking to make up for the lack of face to face interaction. While previously, you had the advantage of firmly planting your guest in your venue, away from their usual environment, we now have to battle the other distractions that may be lurking in our guests homes. We’ve got less time to capture our guests’ attention and a higher bar for quality content than ever before. {Check out this article that explores how to level up your event with broadcast-quality video content. (Link to “Communication & Virtual Teams: Why…” }

Virtual event organizers can still incorporate a lively trade show floor with booths, seminars, executive roundtables, product launches, and customer appreciation events in a virtual environment. Adding in these strategic elements to simulate in-person connection for your attendees will guarantee that your virtual event turnout is not just high volume, but one that is high quality too. 

Engagement, Engagement, Engagement. 

Engagement is to virtual events what location is to real estate: It’s the key. Let’s be real, long gone are the days of slideshow presentations and pre-recorded speeches.

If you want a great turn out, you need to invest in creative ways you can provide your attendees with some of the lost face-to-face interaction opportunities. A well-done virtual event will enable attendees to interact with presenters and even with each other. Virtual experiences can still provide attendees with interactive elements like social networking, interactive content, and gamification integrated into the experience to make them feel connected and engaged to other attendees and presenters. 

Interested in learning how EXP events can help provide your attendees with an immersive branded experience packed with intentional connection for your clients? Let’s talk and transform your virtual event into an experience for your attendees!

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